The conversion to digital cinema by theatre operators throughout the United States continues and is gaining momentum as the 2009 schedule of 3D movies are released. With the soon to be released Monsters vs. Aliens (Dreamworks/Paramount), independent theatre operators have recognized the benefits of converting to digital cinema. Sonic Equipment Company, an authorized Christie cinema reseller, is equipping independent theatres across the U.S. Midwest with the latest Christie DLP Cinema projectors with Brilliant3D™ technology which enables 3D content to be projected in full 2K resolution with the industry’s lowest operating costs.

“Christie offers us the best choices in technology, performance and reliability for our customers while also keeping prices affordable. Independent theatres are looking for the best deal with the most ‘bang-for-the-buck’ and have found it here with our package options,” says Sonic Equipment Company director of operations Eric L. Olson.

“Our install and service teams have stepped up to meet the growing demands of customers ready to convert their 35mm booths to digital. The relationship we have with Christie has helped to make it easier to sell lots of digital projectors and present the most compelling offer to our customers through training, product availability and their ongoing commitment to their re-seller network,” continues Olson.

Christie Entertainment Solutions vice-president Craig Sholder adds, “With exhibitors excited about bringing new movie experiences to audiences and more 3D Hollywood content slated for this year and next, we are excited to enable Sonic to bring the best digital experience to independent theatre operators throughout the U.S.”

Introduced at ShowEast 2008, Christie digital cinema projectors are found in more than 60% of 3D digital theatres in North America.