MUMBAI: MySpace has launched a new original series and the site’s first online game show BFF.

The MySpace original program, which tests how well best friends know each other, is produced by Meryl Poster and David Rubin and sponsored by Ortho Women’s Health & Urology, Division of Ortho-McNeil-Janssen Pharmaceuticals, Inc.

Each BFF webisode will feature a pair of best friends who are challenged to answer questions about each other in several rounds. Based on the number of correct answers, prizes will be awarded at the end of each round.

“MySpace users have been waiting for a snackable and social property like ‘BFF.’ It encourages users to not only play along, but also create their own versions of the game. We’re very excited that our platform continues to bring brands and traditional media veterans together,” said MySpace Video director Content and Marketing Cristian Cussen.

The series, hosted by NBC’s Last Comic Standing finalist, Amy Schumer, will debut on MySpace Video on 2 April and run through 30 June. MySpace users in the US will also have a chance to join in on the fun as contestants by submitting video entries on the BFF MySpace page. Those selected will be flown to New York City for the taping of their show.

Producing the series is Miramax Films former co-president Production Meryl Poster, former fashion executive David Rubin, and City Lights Media.

“I am very excited to be working with MySpace on this groundbreaking venture that incorporates game-playing with friendship and sharing,” says Poster. Collectively, Poster and Rubin have several pilots in the works for Bravo as well as other network and cable channels.

Also available on the BFF MySpace page is an application allowing the MySpace community to create their own BFF quizzes. Users will have the ability to customize quizzes by selecting questions from a list of categories. They will be able to send the quiz to friends to see how well their friends really know them.