MUMBAI: I-play, Oberon Media’s publishing division and multi-platform casual games publisher, globally launched the Fast & Furious for iPhone and iPod touch from the Apple App Store.

Developed in partnership with Universal Pictures Digital Platforms Group, the new Fast & Furious iPhone game is the sixth title to be released in the mobile racing franchise in the world. The Fast & Furious iPhone game closely follows the story line of the new movie from Universal Pictures, which brings back the original cast of the first film.

The Fast & Furious iPhone game utilizes several cutting edge iPhone technologies such as social network and connectivity features like uploading your fastest races to YouTube for inclusion in global leader boards and contests, site posts and race challenges. It has features like the high resolution graphics, ultra responsive accelerometer based steering controls, and the wi-fi connected Pink Slip racing.

“Having sold over 13 million downloads across the franchise, The Fast and the Furious series stands as the best-selling racing and movie-based game in mobile gaming history today — an unparalleled accomplishment. We feel that with the strong brand recognition of the Fast & Furious movie series, the previous sales success on mobile and the advancements in the iPhone gaming platform, that Fast & Furious iPhone will live up to the hype and win over even the most critical fans of racing games,” said Oberon Media COO Don Ryan.

“I-play continues to raise the bar with the latest Fast & Furious iPhone game based on our upcoming film. Each theatrical-based game has outperformed its predecessor and we believe this is the best one yet! ,” said Universal Pictures Digital Platforms Group director of Sales & Channel Support Calvin Lim.

The Fast & Furious iPhone game is available worldwide for $5.99 from Apple’s App Store on iPhone and iPod Touch.