MUMBAI: Direct-to-home (DTH) service provider Sun Direct launched the first ever High Definition (HD) broadcast on DTH platform in India.

Sun Direct COO Tony D’Silva said, "We believe that in the constantly changing viewer-ship dynamics and taste, to keep the viewer continuously happy and engaged we need to offer them new and exciting options and HD is another first from the Sun Direct stable. HD is a visual delight and we are extremely happy to launch the world class services for our audience in India."

Sun Direct has crossed the three million subscriber base since its launch in December 2007.

"Another landmark achievement for us is crossing the three million mark subscriber base by March 2009, as committed earlier; this achievement qualifies us to be the No 2 service DTH provider. In the coming fiscal year we look forward to occupy the pole position. We have added more customers than any other DTH player in the last one year and in the coming days we will be adding more innovative features, services and channels in our offerings," added D’Silva.

The Common-wealth Games next year will unveil this next generation of television viewing in India as the same will be telecast in HD. Various international channels and content providers have been queued up for obtaining mandatory statuary compliance for broadcasting HD in India.