MUMBAI: E1 Entertainment Canada has renewed its distribution agreement with fitness and lifestyle company Gaiam, until October 2011. The arrangement encompasses the distribution of fitness and wellness DVDs and accessories, children and family entertainment DVDs as well as Video On Demand exploitation rights.

"Gaiam is thrilled to extend our long-term partnership with E1 Entertainment in Canada. The synergies we have created in both media distribution and in the development of branded Gaiam concept ‘store within a store’ presentations will be further enhanced by the exciting inroads into VOD distribution of our family and entertainment properties. We’re looking forward to continued growth in the Canadian market with Canada’s leading media powerhouse," said Gaiam president of entertainment and worldwide distribution Bill Sondheim.

"The continuation of the partnership between E1 Entertainment and Gaiam allows us to remain a leader in the distribution of high-quality fitness DVD’s and accessories in Canada. Continuing the growth of our non-film offerings remains a priority for EI Filmed Entertainment. Adding Gaiam’s product line to our Video on Demand offerings is very much in line with our global strategy to distribute content in all platforms, including the growing digital platforms such as Rogers, Telus, Bell and Videotron and iTunes," said E1 Music and Special Products president Dominique Zgarka.

Gaiam’s fitness titles in the E1 Entertainment catalogue cover a range of fitness topics from Yoga, Pilates and dance to education and wellness.