MUMBAI: Comcast will be showcasing exclusive Bollywood premieres and music programs from Bollywood Hits On Demand.

Throughout July and August, Comcast Cable customers will have 24/7 access to new releases and modern classics with a subscription to Bollywood Hits On Demand for $9.99 per month.

Featured movies for the summer include a mix of Hindi and Tamil language films with English subtitles. Movies like Cheeni Kum, Billa, Shalimar, Laila, and Trishna will be shown.

Bollywood Hits On Demand is available to all Comcast Digital Cable subscribers in the Greater Philadelphia area and New Jersey. Each week, the On Demand service offers new titles for unlimited viewing, all with the ability to start, stop, pause, rewind or fast-forward at the touch of a button.