MUMBAI: PVR Cinemas has partnered with Oxigen, the IT- enabled service provider, to offer movie tickets through Oxigen’s pan India retail network.

This is the first time that the multiplex chain has partnered with an outside company to sell movie tickets. While other multiplex chains offer their tickets for sale on Bookmyshow.com and Kyazoonga.com, PVR Cinemas had not joined hands with them and until now sold tickets only on its own website.

The PVR tie up with Oxigen will now enable consumers to walk into any Oxigen outlet and buy tickets for PVR or book tickets directly on the Oxicash website.

"Movie-goers will now have the option of buying confirmed PVR tickets at any of the Oxigen’s 5000 retail touch points or by directly using their Oxicash Wallet. We see huge potential for growth in entertainment retailing. The association with PVR cinemas reiterates our commitment of leveraging the platform of e-commerce and technology to bring futuristic, value-added services to the customer’s doorstep," says Oxigen Services India founder chairman and managing director Pramod Saxena.

PVR Cinemas IT head Atul Luthra adds, "PVR is constantly looking at providing innovative ticketing options and extended reach and accessibility to our customers and partners."