MUMBAI: The Coca-Cola Company’s brand Coca-Cola Zero has partnered with Twentieth Century Fox on a major global promotional campaign for James Cameron’s Avatar.

Set to be activated in over 30 countries, the partnership centers on bringing consumers access to exclusive content from the world of Avatar, The Coca-Cola Company Worldwide Entertainment marketing director Chip York said, "Avatar shares the same aspirational, edgy and unconventional brand values as Coca-Cola Zero. Working so closely with the studio and filmmakers has allowed us to create authentic and exclusive content that provides fans unique access into the world, deepening their Avatar experience."

The digital team at Coca-Cola Zero collaborated directly with studio and filmmakers to create www.AVTR.com. The site will feature regular live journalist reports from the moon of Pandora.

The Coca-Cola Company group director interactive Stafford Green said, "Accessing AVTR.com is one of the best ways to prepare to go and see Avatar. Through our partnership with the studio and filmmakers, Coke Zero makes it possible to delve deep into this exciting film before you get to the movie theater." Visitors to AVTR.com will be able to access Avatar imagery, wallpapers, games and applications as well as regularly updated, real-time Avatar news.

Avatar producer Jon Landau explains, "Avatar will provide a unique immersive experience for moviegoers, and this promotion with Coca-Cola Zero will bring fans even deeper into the amazing world of Pandora and James Cameron’s vision."