MUMBAI: Kareena Kapoor, who is also often referred to as the queen of endorsements, is busy shooting for a new ad for the Vivel Satin Soft soap.

Kapoor is the highest paid female brand ambassador in India. Besides Vivel of ITC soaps, she also endorses brands like Globus, Anne French, Emami, ICI Paints, Head & Shoulders, Boro Plus, Citizen Watches and Airtel among others.

Besides the endorsements, Kapoor has her hands full with a lineup of films for release in 2010 like Milenge Milenge, Golmaal 3, Lajjo, Kismat Talkies, Love You Maa, Shree Ashtavinayak’s untitled film, Gulel, Siddharth Malhotra’s remake of Stepmom and films like Agent Vinod and Dhruv that will be going on floors soon.

Kapoor will be busy shooting for the new ad for the next three days.