MUMBAI: Music merchandising company Bravado has signed Rihanna, Mariah Carey, Alicia Keys and Whitney Houston to create merchandise in support of their recent album releases and concert tours.

All four artistes will be touring in 2010 in support of their respective recent album releases:  Carey’s Memoirs of an Imperfect Angel, Rihanna’s Rated R, Alicia Keys’ The Element of Freedom, and Houston’s I Look To You.

Carey’s tour kicked off with a special concert at Madison Square Garden on New Year’s Eve, and will now travel across the US and Canada and finishes in Las Vegas at the Colosseum at Caesars Palace at the end of February, 2010.  Rihanna’s tour is currently being booked, with dates announced in Europe including multiple shows in the UK. Alicia Keys will begin her international Freedom Tour on 28 February in Montreal, Canada, while Whitney Houston’s tour will also take her around the world, beginning in February in Japan and ending in Helsinki, Finland in June.

“We’re excited to partner with these exceptional ladies and to help them translate their unique style into innovative merchandise for their fans,” said Bravado CEO Tom Bennett.