MUMBAI: Cinema advertising company Screenvision has entered into a long-term agreement with Harkins Theatres.

Harkins is a top 10 exhibitor with 30 locations representing 428 movie screens across Arizona, California, Colorado, Oklahoma, and Texas.

“Harkins Theatres operates state-of-the-art megaplexes within key demographic areas. Securing such a high profile and sought after theatre operator is a coup for Screenvision. Harkins Theatres joins an industry-leading group of exhibitor partners including Malco Theatres, Marcus Theatres, and Rave Motion Pictures that have recently signed long-term contracts with Screenvision,” said Screenvision executive vice president, exhibitor relations Darryl Schaffer.

Under this new deal, Screenvision continues to have the exclusive rights to sell the on-screen preshow and non-exclusive rights to promotions.

“We are very excited to extend our relationship with Screenvision. We are impressed with Screenvision’s commitment to future innovation and how this will assist us in delivering the Harkins Ultimate Moviegoing experience,” added Harkins Theatres president and COO Mike Bowers.