MUMBAI: Discovery Networks Asia-Pacific, has promoted Rajiv Bakshi to vice president marketing for India region. In his new role, Bakshi will be responsible for creating and implementing strategic marketing initiatives for Discovery’s entire portfolio of six networks in India.

He will continue to report to Discovery Networks senior vice president & general manager, India Rahul Johri.

Johri said, "Rajiv has demonstrated great drive and acumen by developing and executive innovating marketing strategies. He has been a key contributor in driving brand recognition, achieving significant rating milestones and enhancing corporate reputation. I look forward to his passionate leadership and talent to expand our business in the country."

Bakshi added, "It’s a privilege to head the marketing of one of India’s most dynamic media companies. The company’s unparalleled networks-portfolio, ranging from Discovery Channel – India’s No.1 channel in non-fiction entertainment and the definitive lifestyle channel Travel & Living to recently launched brands – Discovery Turbo and Discovery Science along with Discovery HD World, present immense challenge and unmatched opportunity for creativity and innovation."