MUMBAI: At this year’s Cinema Expo 2010 Sony Professional is unveiling its new Sony Digital Cinema 4K logo trailer, which will introduce this brand category to audiences around the world in 4K.

The logo trailer will be presented across all industry leading cinemas that use Sony Digital Cinema 4K projection systems ahead of the latest blockbuster feature films.

Upcoming movie releases in 4K include; Sony Pictures Karate Kid, Salt and Eat, Pray, Love and Warner Bros. Entertainment’s contemporary sci-fi action film Inception.

As the world’s only manufacturer of commercially available 4K resolution digital cinema projectors, Sony Professional supply end-to-end solutions, providing cinema audiences with a superior visual experience.