MUMBAI: While he’s not busy shooting, the King Khan is busy endorsing various products. Shah Rukh Khan was seen shooting at Mehboob Studios with photographer Daboo Ratnani for Belmonte, which is a product of S. Kumars Nationwide (SKNL).

Speaking to Businessofcinema.com, Ratnani said, “Yes we are shooting for a new print ad with Shah Rukh for Belmonte, since he’s the brand ambassador.”

SKNL is known for hiring stars from the Bollywood fraternity for its brands. While Reid and Taylor is endorsed by Amitabh Bachchan, Hrithik Roshan has been associated with Tamarind, Neil Nitin Mukesh for Oxemberg Suitings and Shah Rukh has been endorsing Belmonte.

Shah Rukh was earlier the ambassador of Mayur Suiting, which is presently endorsed by Salman Khan.