MUMBAI: Rentrak Corporation has signed a multi-year OnDemand Essentials contract with Asian Media Rights, a transactional-on-demand distributor of Asian content in North America, to provide Rentrak’s industry-leading OnDemand database measurement for Asian Media Rights newly launched video-on-demand offering.

"Asian Media Rights recognizes the importance of having timely access to our data in order to optimize performance in the highly competitive video-on-demand platform. Subscribing to Rentrak’s OnDemand Essentials is a must for any network, new or existing," said Asian Media Rights managing partner Michael Hong.

Rentrak’s OnDemand Essentials processes daily, census-level on-demand data representing over 80 million set-top-boxes from 38 cable, telco and satellite providers and 100% of the top-25 operators offering video-on-demand. Rentrak’s extensive on-demand data is used by more than 150 network and studio clients.