MUMBAI: Rentrak Corporation has signed a multi-year OnDemand Essentials contract with Tribeca Enterprises to provide advanced measurement services for its Tribeca Film OnDemand offering.

Tribeca Enterprises is a diversified global media company based in New York City which operates a network of branded entertainment businesses including Tribeca Film, a distribution label.

Rentrak began providing on-demand measurement for Tribeca Film OnDemand in 2010. Re-launching its on-demand channel as a year-round service, Tribeca Enterprises turned to Rentrak for the insights only set-top-box data can provide in order to help grow its emerging content offering.

"What began as a short-term contract has now expanded into a long-term relationship with the recognized leader in the on-demand space. Rentrak provides our network with the timely, robust and accurate data that moves the mark on our business initiatives for our growing year-round film service," said Tribeca Film vice president and GM Todd Green.

Tribeca Film OnDemand offers first-run independent movies, including titles from this year’s Tribeca Film Festival, playing concurrently on-demand for film fans around the United States. Participating cable and telco operators include Bright House, Cablevision, Charter, Comcast, Cox, DIRECTV, RCN, Time Warner Cable and Verizon FiOS.

"Renewing and extending our relationship with Tribeca Enterprises reinforces Rentrak’s leadership role in the multi-screen media measurement space as well as our data as the trusted industry currency for the on-demand platform," said Rentrak vice president of OnDemand Essentials Gordon Jones.