MUMBAI: Britney Spears is set to launch a multi-platform campaign of her video, I Wanna Go. This Sunday Spears will simultaneously air an exclusive 30-second teaser on Bravo’s popular Watch What Happens: Live and on VEVO. The teaser leads up to the full video premiere on MTV and VEVO on 22 June.
 
Following the premiere the video will air hourly on MTV, during video hours, and on VH-1’s Best Morning Buzz Live.
 
The video was directed by Chris Marrs Piliero and shot in Los Angeles. The I Wanna Go video comes on the heels of her highly-anticipated Femme Fatale tour in Sacramento yesterday.
 
Spears’ Femme Fatale Tour with special guest Nicki Minaj, Jessie and the Toy Boys and Nervo next tour date is 18 June in San Jose at the HP Pavilion and is slated to wrap on 25 August in Raleigh, NC before heading off to Europe.
 
I Wanna Go is the third single from Spears’ platinum selling 7th studio-album Femme Fatale (Jive Records) and was produced by Shellback, Savan Kotecha and long-time collaborator Max Martin.