MUMBAI: Jump Games has launched the official game for the movie Zindagi Na Milegi Dobara based on the La Tomatina annual festival in Spain.

The festival has people throwing and squashing tomatoes on friends and relatives. The game lets the user play and be a part of La Tomatina. The objective is to aim tomatoes at the other two male characters in the game, which will help score points. But aiming tomatoes at females will lead to negative scoring.

Jump Games business head India Rajneel Kumar said, “The game has been developed keeping youthful zest and energy in mind.”

Zindagi Na Milegi Dobara stars Hrithik Roshan, Abhay Deol, Farhan Akhtar, Katrina Kaif and Kalki Kochelin and is directed by Zoya Akhtar.