Mumbai: 9X Media Group is set to foray into the regional music genre by launching a Punjabi music channel – 9X Tashan.

The 24-hour contemporary Punjabi music channel is targeted at Punjabi viewers who take pride in everything related to Punjab – food, culture, music, costumes.

9X Tashan will go on air from 31 August and will be available across satellite and cable homes. 9X Tashan will be streamed LIVE online on the channel’s website – www.9xtashan.in and on the mobile platform.

9X Media Group senior vice president & business head Punit Pandey said, “Our commitment to offer super hit music and humor to our viewers continues with 9X Tashan. The Channel will offer entertainment to Punjabi music aficionados. 9X Tashan will air the latest and best Punjabi music across all genres – pop, romance, underground, action, folk – interspersed with short episodes of characters created in 3D animation.”

9X Tashan managing director Sandip Bansal added, “We are pleased to launch a Channel that combines the traditional & modern sounds coupled with the vibrant colors of Punjab. 9X Tashan has an up-tempo, vibrant, happy and humorous personality. I am confident that viewers will enjoy watching 9X Tashan.”

The channel will air a series of humorous animated shows presented by animated characters that are part of the 9X Tashan Gang. The gang will entertain viewers with jokes, interesting anecdotes from Punjab, and trivia.