MUMBAI: Motorola further strengthened its relationship with consumers across India by unveiling the first Indian brand ambassador – actor, Abhishek Bachchan.
As Motorola’s brand ambassador, Abhishek will support marketing and branding efforts for the entire Mobile Device product range. Motorola’s brand quotient of youthful spirit, daring to be different, being bold and smart is in sync with Abhishek’s bold and daring attitude, enigmatic looks and unconventional style. Abhishek fits in as the iconic “MOTOSTAR” who now joins tennis top seed, Maria Sharapova as a brand ambassador for Motorola globally.
Announcing the MOTOSTAR, Allen Burnes, Corporate Vice President, High Growth Markets, Mobile Devices, Motorola Inc. said, “India is a significant and exciting market for Motorola where our relentless attention to our customers and razor sharp focus is enabling us to bring customers and consumers not only high quality products but also innovative and unique services and brand collaborations. Abhishek is a stylish and sophisticated actor who appeals to all segments of the Indian society – young and old, urban and rural, fashion conscious and the intelligentsia. With this collaboration, I am absolutely confident that our partnership will be mutually beneficial in ensuring our continued success while keeping our customer interests centre-stage. With this, I would like to extend a warm welcome to Abhishek.”
Abhishek Bachchan said, “I am honoured to be an ambassador for a truly global brand synonymous with quality, innovation and style. Helping India get more and more connected with Motorola phones is my mission for the next 24 months. It is amazing to see how we as a nation have adopted this technology and today it is pervading every sphere of our lives. Speaking for myself, I am a complete techno-geek and rely on these gadgets to keep myself organized. I absolutely love the Motorola products.
They are really cool and stylish while offering the best applications. I am excited about making the difference, Right here! Right now!!”
After unveiling the MOTOSTAR, Motorola announced the winners of the contest “Guess the MOTOSTAR’ which was a lead up to the brand ambassador launch. The winners were representative of quintessential India, coming from cities like Ahmedabad, Bangalore, Delhi, Indore, Ludhiana, Mumbai and Pune. Each winner had the unique opportunity to spend the evening with the MOTOSTAR.
“Guess the MOTOSTAR” contest saw an overwhelming response of over 200,000 participants. Contestants entered the contests by sending SMSes as well as engaging through the MOTOSTAR microsite.
Over the past few months, Motorola has launched innovative marketing and sales strategies. The company signed on Bharti Teletech Limited as its national distributor. Earlier, Motorola tied up with GE Money to offer an interest free finance option to customers buying mid and hi-end Motorola phones thereby becoming the pioneer in offering financing for mobile phones.
The company has also been very active in its product introductions during this period—- MOTOSLVR, & MOTORAZR V3 and V3i in the first phase was followed by the MOTOPEBL and the MobileME Bluetooth accessories business.
