MUMBAI: ABN AMRO Van Gogh Preferred Banking has roped in actor, writer and playwright Rahul Bose as its brand ambassador. The new television commercial featureing Bose will be aired on television channels beginning today (7 October).

The commercial is targeted at the High Net Worth Individual (HNI) and features Bose as an avid golfer who displays immense confidence of winning the game he is playing with his friend, TV actor Samir Soni.

This interesting narrative of the ad not only presents a new paradigm of advertising in the financial services space but also brings alive the proposition of ABN AMRO Van Gogh Preferred Banking with clarity and relevance. ABN AMRO Van Gogh Preferred Banking is a new standard of relationship banking, which has been expressly created to cater to the needs of the high net worth individuals and successful business owners.

Bose as a brand ambassador represents the class, intellect and the exclusivity the brand wants to convey to its clients. In this capacity, the actor will be part of the 59 minutes event series conducted by Van Gogh Preferred Banking across the country. The ad has been conceptualized by Publicis and produced by Mumbai based Candid Productions.