MUMBAI: Model turned actress Pooja Batra, who runs her own casting agency – Glow Bell Inc., in Los Angeles, is now helping a full service casting company called LA Casting to set shop in India.
Batra will be spearheading the India operations and will thereby render a platform to industry professionals to get one step closer to Hollywood.
"We are set to launch a software in India that will see us team up with modeling or acting agencies and provide the bios of talented young professionals on it. People who are looking to cast Indian models or actors in Hollywood or even Indian productions have a professional helping tool to select the talent from a pool. India has a storehouse of talent and we just need to tap the best and show it to the world. I’m just giving them that platform," Batra says.
Incidentally, her company had brought on board actors like Sylvester Stallone and Denise Richards for Sajid Nadiadwala’s Kambakkht Ishq last year.
Batra has acted in films like Virasat, Kahin Pyaar Na Ho Jaaye, Haseena Maan Jaayegi and Taj Mahal amongst others. She gave up her acting career when she married LA based orthopedic surgeon Dr. Sonu Ahluwalia.