Mumbai: Strengthening its musical & mobile content positioning in the country, Mauj Mobile, India’s content and mobile marketing services provider announced its partnership with music labels like INRECO, Hindustan, Manorama Music, JS Audio, Vani and Audio Tracs. Having a pan-India reach, the combined consortium of music labels hold a significant market share of catalogue music & movie content across Tamil, Malayalam, Punjabi, Marathi and Bengali speaking markets.

Music and movie enthusiasts across India can now address a wider repository of approximately 15,000 tracks of music and also avail a mixture of interactive content of films in the form of Ringtones, Graphics, Video Clips, CRBTS, Themes, Animations as well as Color Logos, which will be distributed by Mauj Mobile. Adding up to the innovativeness, consumers can now download Full Songs of singers like Ilaiyaraaja, Padma Shri K.S Chitra & and a galaxy of artistes from the Bengali Film Industry like Shreya Ghoshal, Babul Supriyo, Srikanta Acharya and Anesha along with availing special features like Dialogue Tones and Video Ringtones.

The three year and extendable partnership gives Mauj exclusivity to distribute its content over all mobile channels.

Padma Shri recipient and six time national award winning playback singer, Chitra, commented, “Accessibility is the need of the day and this tie up will help music lovers to enjoy their favorite music at the touch of a button.”