MUMBAI: Aksh Optifibre has signed a multi-year Video-On-Demand (VoD) agreement with Sony Pictures Television International (SPTI) to provide Sony Pictures Entertainment feature film content to viewers. This is the first agreement to bring Hollywood content to Aksh’s IPTV service, icontrol.

icontrol is a television connection allowing viewers to control television programmes as per their convenience with more than 130 channels, value added services like Video on Demand, A-Tube (Video Classifieds on lifestyle, matrimonial, travel, home entertainment etc) and A-Shop (shopping on television without giving credit card details). A 360 degree approach is being incorporated by Aksh to promote this collaboration with SPTI.

Hollywood movies will be available on VoD allowing viewers to watch films like Spider-Man, Charlie’s Angels, Anconda, Cliffhanger, Men In Black and Erin Brockovich amongst others. icontrol gives subscribers the flexibility to watch movies without any advertisement at their convenient time with features of bookmarking with a click of a remote and with Rewind / Fast Forward and Pause options.

Aksh Optifibre managing director Dr. Kailash Choudhari said, "Living up to the commitment of providing content at competitive pricing, we announce this agreement with Sony Pictures Television International. The power of control over television at the click of a remote, with value added services and varied content will drive the IPTV growth market in India. The agreement with SPTI will allow icontrol subscribers to watch worldwide blockbusters with the icontrol freedom. We will be adding the content from time to time."

"We are delighted to partner with Aksh Optifibre to bring Sony Pictures blockbusters to Indian audiences on an on-demand basis. Aksh’s pioneering IPTV service, icontrol, will help spur the growth of IPTV and the market for content on demand in India," added SPTI director licensing, India Leena Lele Dutta.