MUMBAI: Aksh Optifibre has entered into an agreement for three years with Eros International for the IPTV (Internet Protocol Television) project of the company.
The deal has been signed for on an upfront fee plus revenue share basis. Through the agreement, Eros’ Bollywood content will be distributed on A-Tel, Aksh-MTNL’s IPTV platform.
Eros will provide the filmed entertainment content through VOD (video on demand) and 24 hours Eros branded linear channel of film entertainment, music, videos, new film promos, comedy scenes etc for Aksh-MTNL’s IPTV platform.
The selection of movies will be changed monthly. Subscribers can access the library of Eros movies through SVOD (Subscription video on demand).
A-Tel currently has 150 channels accessible to its subscribers.
Aksh Optifibre managing director Dr. Choudhari said, "Aksh has the objective of providing it’s customers with the most affordable wide range of services. We at Aksh are constantly upgrading technology to bring world-class entertainment to our customers. The collaboration with Eros International is to provide world class entertainment to our A-Tel subscribers."
Eros International COO and commercial director Jyoti Deshpande added, "Eros is a leading pioneer in new media initiatives within the Indian Entertainment sector and is pleased to be providing Aksh with a movie service for their IPTV platform, leveraging our blockbuster film content."
