Amrita Rao to endorse new ITC range


MUMBAI: Actor Amrita Rao will be the face of ITC’s Lifestyle Retailing launched ‘Miss Players’, trendy fashion wear targeted at young women between 18 – 25 years.

The range, which spans across trendy tops, funky denims, smart trousers and stylish dresses along with a whole range of cool fashion accessories has been designed keeping in mind the tastes of the female youth of the country. The Spring-Summer ’07 collection has a wide range of casual-wear with colourful tees in catchy prints and motifs, smart capris and dungarees for that relaxed look.

Announcing the launch of Miss Players, ITC Lifestyle Retailing vice president (marketing) Atul Chand said, “With Miss Players, young women will now have a complete wardrobe of cool fashion-wear under one brand. The young woman of today is fashion-aware and confident of her personal sense of style. Miss Players will offer a vibrant wardrobe keeping in mind her tastes and preferences.”