Shringar Cinemas Limited has announced its foray into Gujarat with the launch of the six-screen FAME Raj Empire multiplex in Surat. The new multiplex is located at the Raj Empire Mall (Near Akashwani Tower, Bhatar Road) and commences operations from this week, with the release of Krrish.

With a capacity of more than 1800 ergonomically designed seats spread across six screens, specially designed lighting, world-class projectors and fully digital sound with 3-way surround system; FAME Raj Empire is backed with 100 per cent computerised operations. The multiplex will provide a choice of over six to eight movies per day.

FAME Raj Empire multiplex also offers the facility of reserving movie tickets through Internet, SMS as also delivery of tickets. The multiplex will also provide the ‘M-ticket’ facility, enabling patrons to book movie tickets through a voice-recognition service from their mobile phone, by calling a hotline number 505 3263 and paying through their credit card. This mobile ticketing service will be available for Hutch, Airtel and Idea subscribers.

Every screen at the multiplex has been designed on a different theme ranging from Roman, Chinese, European, Russian, Egyptian to Arabian, to add to the visual drama. In addition to its special Arabic theme, Screen 6 will offer patrons the luxurious ‘Gold Class’ (Recliner Seats) and a separate Lounge (comfortable sofas) to unwind. The other five screens will provide ‘Premium’ and ‘Silver’ seating arrangements.

Speaking at the launch, Shravan Shroff, Managing Director, Shringar Cinemas Limited, said, “Movie viewing experience at a multiplex should be exhilarating and we want to give our patrons thematic screens, luxurious seating options, movies, cuisine and interactive contests.”

Shringar Cinemas has other properties in Mumbai, Kolkata, Nashik and Pimpri (Pune).