PRESS RELEASE

Lycra Brand and MTV will present the biggest night in music and fashion as Lycra MTV STYLE AWARDS will bring the best of Shafqat Amanat Ali, known for his famous song ‘Mitwa’ of KANK fame, female rap artist “Hard Kaur” who made an anthem out of ‘Ek Glassy’, the renowned group ‘The Raghu Dixit Project’, Atif Aslam, the popular Pakistani pop singer and the sexy girl band ‘Rouge’ to India. These popular artists will perform exclusively for their Indian fans on October 25th at the Lycra MTV STYLE AWARDS 2007 in Mumbai.

It’s a fashion show… it’s a music concert… NO! It’s the Lycra MTV STYLE AWARDS! For four years running, MTV has fused music with fashion as no one can. This year too with an awesome line up of talent from across India, Pakistan and the UK; get set for explosions; as Raghu Dixit will make music with Lycra Brand line entitled “Universe of the Young”. Uniforms will be the anthem for Shafqat Amanat Ali & designers Abhishek & Nandita. Gangs will be the common thread for Hard Kaur & Vikram Phadnis. Atif will mesmerize the audiences with his performance as the youth designers will unveil their creations as they get personal with “My Tee”. Last but not the least ROUGE will urge you to leave your “shyness” behind with their flamboyant performance!

Says Ashish Patil, General Manager – MTV India & Vice President, Creative & Content, “At Lycra MTV STYLE AWARDS our objective is to create harmony with different forms of artistic interpretation. Every year we have well known designers showcase their designs to the tunes of popular musicians. This year all our performers are chartbusters and have straddled nearly every genre of music. So when the designers of the year and the musicians come together at Lycra MTV STYLE AWARDS you can expect nothing less than magic!”

Shafqat Amanat Ali known as the voice of Shahrukh Khan is currently one of the best singers in Pakistan and is slowly making his way into Bollywood. Trained in the classical music ‘Gharana of Patiala’, Shafqat has made a name for himself in the world of Pakistani Pop music and was the force behind the Pakistani band – Fuzon. Commenting on performing at the Lycra MTV STYLE AWARDS this year Shafqat says, “I’m honoured to be performing at one of the most stylish award ceremonies of the year! To have Abhishek & Nandita showcase their creations for the theme ‘Uniforms’ to my music adds to the flavour of my song and makes it come alive!”

No newcomer to the scene, Hard Kaur has graced the stage at some of the world’s most prestigious venues, opening London shows for Justin Timberlake and Pharrell Williams and has had resounding success with the club classic ‘Ek Glassy’. Quotes Taran Kaur Dhillon, popularly known as Hard Kaur “Music & fashion are two sides of the same coin. As a pop artist it is important to be in sync with style, to set trends & create a culture that people follow.” Hard Kaur will create the rhythm for the theme ‘Gangs’ created by none other than Vikram Phadnis.

Raghu Dixit’s music is a seamless amalgamation of Indian ethnic music and styles from different parts of the world. Raghu’s singing style can be described as unique as he uses a clever combination of Indian ethnic folk, Sufi and classical phrases into his songs. Says Raghu, “The theme of Lycra MTV STYLE AWARDS is “It’s my Style” and that is particularly relevant to me because my music is a contemporary personal interpretation of the confluence of musical heritage that only India can boast of!” The Lycra Brand partner’s line will be showcased to the music of the Raghu Dixit Project.

Atif Aslam, the Pakistani singer who took India by storm from his very first song ‘Woh Lamhe, Woh Baatein’ from the movie Zeher, will be setting the beat to the “My Tee”collection created by students from NIFT Mumbai. These students were chosen as part of the Designer Hunt and will be mentored by Vikram Phadnis. Quips Atif ‘I’m very excited to perform at the Lycra MTV STYLE AWARDS this year, to be in the midst of popular Bollywood celebrities and famous musicians is very humbling.’

Rouge, the British Asian all-girl pop band, whose refrain ‘Don’t be shy’ rocked the clubs all over the world, will also ensure that the invitees won’t stop rocking here as well. Says Amrita Hunjan, the Indian part of the band, ‘We are extremely thrilled about our performance at Lycra MTV STYLE AWARDS. This will be our first performance in Mumbai and we just can’t wait to get there.’

Since the conception of LYCRA ® MTV STYLE AWARDS, well known artists such as Shankar Ehsaan Loy & DJ Aqeel in 2003, Pentagram & Raghav in 2004, Bombay Rockers & Kailash Kher in 2005 and Bappi Lahiri and Pritam in 2006 have graced the awards with their mind blowing performances and presence.