Atul Gupta is BAG Films’ distribution head

MUMBAI: BAG Films and Media Ltd has appointed Atul Gupta as head of distribution.

Prior to this, Gupta was heading distribution for Channel 7 (IBN7) and was instrumental in making the channel visible in more than 20 million homes on day one of its launch.

Gupta has also headed Sadhna TV nationally and MTV regionally. He started his career with Sony Entertainment Television and was instrumental in launching AXN and MAX in Asia.