MUMBAI: B4U Music has joined Prasar Bharti’s direct-to-home (DTH) platform DD Direct+.

B4U Music was recently voted as UK’s No.1 Asian channel in the UK and with the availability on DD DTH, it will extend its viewership across India as Doordarshan is one of the world’s largest terrestrial broadcaster with over 1400 TV transmitters located throughout India covering 88 per cent of the country’s geographical area.

“We are absolutely delighted to be on board DD’s DTH service. With its enormous reach across the nation, a whole new audience will now view the exciting programmes and scintillating music that B4U Music offers. Something that millions of Indians in UK and USA have been experiencing for years,” said B4U Network Global CEO Sunil Rohra.

The Direct+ DTH platform will carry 33 FTA TV Channels and 12 All India Radio Channels on its DTH platform, which can be received throughout India on free to air basis by consumers. The number of TV channels will be increased to 50 and all India Radio channels to 40 in due course of time.

B4U Music at present is already available on more than 8 different satellites, in more than 100 countries including the US, UK, Europe, Middle East, Africa, Mauritius Canada and India.