Mumbai: BIG FM North Regional Director Pankaj Chandra has been elevated to the position of Vice President for the National Radio Sales team and will be responsible for overall sales of the radio division.

With over 12 years of rich experience across in the media industry, Chandra will be spearheading his new role in BIG 92.7 FM based in Delhi. Chandra has been with the BIG Family for the last one and a half years and has been responsible for the entire operations of the Northern Stations.

As Regional Director, Chandra was instrumental for the successful launch and functioning of almost all the Northern Stations, which have achieved great heights in just a little over a year of its launch.

A Marketing Business Graduate, Chandra began his professional journey with Star India, wherein he worked in the advertising sales team of STAR Plus. He later moved into Radio City as Head of Corporate Sales. From Radio City, Chandra moved on to join TV18 Network as Regional Head for CNBC Awaaz.

Radio, OOH and Activation national sales head Senior Vice President Praveen Malhotra said, "Chandra was already a part of the BIG 92.7 FM family and has done tremendous value addition for this organisation. I am delighted to have someone with Chandra’s calibre and accomplishments take-on this responsibility. His extensive experience and knowledge will help serve and create great value for our customers."

Chandra said, "It gives me immense pleasure to take up this new role and I look forward to the journey ahead and working with the team. I am sure we would continue to deliver great value additions for our clients through our various offerings."