MUMBAI: As the world consumers and all major studios shift to Blu-ray, BIG Home Video, which has already released approximately 90 Blu-ray titles in English, has now released Rock On and Jodhaa Akbar on the format.

BIG Home Video has previously released films like The Harry Potter and the Goblet of Fire, The Dark Knight, Gladiator, Matrix, Batman, Body of Lies, One Flew Over the Cuckoo’s Nest, Blood Diamond etc on Blu-ray.

Big Music & Home Entertainment CEO Kulmeet Makkar said, "Our target is an audience who demands the best in content and quality. Blu-ray is a revolutionary improvement in terms of picture and sound quality, and advanced interactivity, delivering a whole new way to experience movies. We have a clear leadership in this segment."

On the launch of Blu-ray of Hindi films, he says, "Clearly the Blu-ray market is growing. We have a well-thought out strategy for the domestic titles. We have kept considerably lower price points for the Hindi title Blu-rays. We want to grow the market. However, we will look at the response before deciding on future releases."

Rock On!! is priced at Rs 699 and Jodhaa Akbar is priced at Rs 899.