MUMBAI: Sonali Bendre will be the new face of Dr. Morepen the lifestyle health brand. In her new role as its brand ambassador, Sonali will be endorsing a wide range of OTC health products and diagnostic equipment in a new multimedia campaign that is slated to be launched soon.

By signing Bendre as the brand ambassador, the company is clearly seeking to scale new heights and consolidate the Dr. Morepen brand name in the health and wellness segment. A host of new products are slated to be rolled out in categories like the growing emergency contraceptive market, aches & pains, Anti-pyretic etc.

Bendre said, "Health & overall wellness is becoming increasingly important in today’s fast paced world. I’m very happy to be associated with Dr. Morepen who are providing realistic, holistic & handy solutions to our everyday health problems."

Morepen Labs chairman & managing director Sushil Suri said, "Sonali Bendre is a perfect example of an Indian woman, handling brilliantly both professional and personal duties with ease, an aspiration for every Indian woman and Dr. Morepen is a brand which helps people live life to the fullest and provide them solutions for the daily health ailments effecting their lifestyle. Moreover, Sonali Bendre has a universal appeal that extends to everyone across age groups, just as our brand Dr. Morepen. We believe her endorsement of Dr. Morepen will go a long way towards reinforcing the attributes of the brand and reiterate the positioning Dr. Morepen. Toh Y Fikr."