The movie will release across 700 screens in India and the rest in the overseas market including countries like the US, Canada, the UK, the UAE, Australia, South Africa and New Zealand. However, BIG Pictures refused to make available the total number of prints that the movie will be released with.
On the marketing front, BIG Pictures is leveraging the film on its sister companies like Zapak.com and BigFlix.com. Zapak has created a micro site www.lbc.zapak.com for the film. An exclusive game called Luck By Chance – Lucky Break has also been created.
On the other hand, BIGFlix.com has partnered to promote the film across its stores in 10 cities as well as to the international audiences through its Video-on-Demand (VOD) site. The movie’s music has also been received well on websites like iTunes, Emusic, Napster and Amazon.
On the Out of Home (OOH) front, innovative promotions like Auto By Chance has been launched in Mumbai, which will take place on 30 January. There will be 10 autos running across Mumbai and anyone who hails these autos will get a free ride to their destination.
The movie marks the debut of Zoya Akhtar as director and stars Farhan Akhtar, Konkana Sen Sharma as leads and Hrithik Roshan in a special appearance.
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