MUMBAI: BIGFlix has appointed Pankaj Chandra as the chief lead for its online business. He will be responsible for driving the performance of on-line movie rental service at BIGFlix.com. Chandra will also be driving the marketing function for the movie rental service of BIGFlix.com.

Chandra brings with him over 15 years of experience in media, eCommerce and marketing. Prior to joining BIGFlix.com, he was working with Kuoni Travels Group as the vice president – eCommerce and also served Sify for a year as the business head for its e-commerce division and another 11 years with Times Group initially as part of Times FM and then as founder member of Indiatimes.com.

BIGFlix.com chief operating officer Kamal Gianchandani said, “Our search for a leader to take BIGFlix.com to sustained success has been on for some time. Pankaj was our top choice because of his track record of driving start-up businesses. As we got to know Pankaj, we were impressed by his emphasis on developing internal talent while reaching outside for new skills, his understanding of the role of culture in a company’s success and his personal integrity. Additionally, his simple management style won our respect.”

Chandra added, “My journey being a part of various media and online businesses so far has been very exciting and I am really looking forward to my stint with BIGFlix spearheading the online business and marketing activities for the movie rentals business.”