BIGFlix appoints Shah as head of international market for VoD


MUMBAI: The Video-on-Demand division of (a part of Reliance BIG Entertainment), has appointed Dr. Preetam Shah as the vice president, international business development, He will head the international market for the video-on-demand division of the business and will largely be responsible to drive and enhance BIGFlix presence in North America and other international markets.

In this role, Dr. Shah will be instrumental in developing strategic business alliances and partnerships to drive the distribution of BIGFlix content through various channels to NRIs and Indian cinema aficionados internationally. Prior to this appointment, he has been a part of Reliance Capital, (a part of Reliance ADAG) as the vice president of US Venture operations. His current responsibilities at BigFlix will be in addition to his responsibilities at Reliance Capital. Dr. Shah brings with him years of extensive experience in sales & marketing, strategy, business development and finance. In his role at Reliance Capital, he is responsible for identifying strategic investment opportunities that creates value for Reliance ADA Group’s existing business verticals in the healthcare, energy, digital media and entertainment (DM & E), and financial sectors. COO Kamal Gianchandani said, “We have received excellent response from US and Canadian markets with maximum visitors to our Video-on-Demand business since its very inception. Indian cinema content is not only an integral part of every NRI’s family life, but is also becoming extremely popular and loved by non-NRIs; courtesy of the people who are behind the making of extraordinary award winning movies and smart marketing strategies. Keeping this in mind we are extremely glad to appoint Dr. Shah to head our international division to drive the international VOD business and enhance our reach in these markets. We are confident that his strong network and rich experience will definitely boost our presence internationally.”

Dr. Shah added, “I look forward to this exciting new opportunity. We plan to deliver high quality and affordable content to South Asians outside India. We want to empower them with the ability to watch content on demand at their convenience and right at their fingertips.”