Mumbai:Reliance BIG Entertainment’s, movie rental service, BIGFlix.com has partnered with Kishore Biyani’s, Future Group for movie rentals.

The alliance with Future Group will entail marketing promotions and schemes to all customers of Big Bazaar, Food Bazaar, Central, Depot, HomeTown and e-Zone across nine cities in India namely Mumbai, Delhi, Chennai, Kolkata, Hyderabad, Bangalore, Ahmedabad, Pune and Indore.

BIGFlix.com marketing head Raviraj Jayram said, "Future Group has a massive retail presence with a large loyal customer base in the country.  We are excited about our partnership with the group and confident that this alliance will help reach a much wider base of customers. With this partnership we are looking forward to many more offers for our existing as well as new customers in future. Also, alliances and tie-up with leading companies across sectors is on the anvil which will help us meet with our objective of bringing in entertainment at home in the common man’s daily life anytime, anywhere, thus revolutionizing and taking home video industry in this country to the next dimension."  

Big Bazaar CEO Rajan Malhotra added, "We are a purely retail based format group with an inevitable single minded customer focus all the time. Our partnership with BIGFlix.com will help us provide our customers a great value proposition with movies at home, another entertainment avenue catching up at a fast pace with such players in the industry. Movies have always been an integral form of entertainment for every household today and we are more than happy to enhance our customers’ shopping experience this way."