Mumbai: The Indian Cricket League (ICL) has an ace up its sleeve with the launch of its anthem song Dil Pe Le Liya Re, sung by none other than Sufi sensation Kailash Kher.
Delighted on having sung ICL’s anthem, Kailash said, "It’s a matter of pride to lend my voice for sport. And cricket, at that, is a game every Indian has grown up on. I instantly liked Rajat’s composition and Irfan Siddiqui’s lyrics never fail to touch you. I look forward to our song becoming a rage all over."
A song that resonates with the essence of the sport and conveys the core values of the league, Dil Pe Le Liya Re is charged with passion, inspires the listener while retaining an element of fun.
Rajat Dholakia, winner of two national awards and the most sought-after jingle-maker in the industry, was brought aboard to compose the music for this zany number. The man behind over 300 jingles including the extremely popular Yeh Dil Mange More for Pepsi, Thanda matlab Coca Cola and Kar Lo Duniya Mutthi Mein for Reliance Infocomm has delivered another six with this anthem.
Ably supporting him with the composition was Rupert Fernandes, known for the Hutch You and I jingle. The lyrics have been penned by Irfan Siddiqui who wrote the uplifting song Aashaien for the film Iqbal.
Adding an urban, contemporary feel to the anthem is the new rocker on the block Suraj. Kailash’s distinct earthy flavour coupled with Suraj’s vibrant, youthful notes has produced a winner of a song. The Indian Cricket League is all set to shoot a fantastic video for its anthem and has some big ideas for the same.