MUMBAI: BigFlix.com, the home entertainment division of Reliance ADAG, has acquired the exclusive broadband rights from Shemaroo Entertainment, which is the producer of Shilpa’s Yoga, to launch the yoga content on their broadband website.

BigFlix users will be provided with an opportunity to download the 35-minute video of Shilpa’s Yoga for $4.49. The yoga content is available in small duration video formats. Additionally, the website will provide the customers with free one-minute duration formats of various ‘asanas’.
 
BigFlix.com chief operating officer Kamal Gianchandani said, "This is in keeping with our strategy to diversify into different genres of entertainment thereby providing our patrons with more options to choose from. The objective is to provide easy access to our patrons to good quality content. We are confident that our association with Shemaroo would benefit our viewers both in India and internationally."

Shemaroo Entertainment director Jai Maroo added, "We are really glad to see this lifestyle content online at bigflix.com. Going live on the net will make Shilpa’s Yoga content accessible to audiences across the globe anywhere. The home video and digital sales of this exclusive product will definitely compliment each other."

Apart from being sold at retail stores, the yoga DVDs will be available at all BigFlix DVD rental stores in 10 cities – Mumbai, Delhi, Kolkata, Chennai, Pune, Ahmedabad, Hyderabad, Chandigarh, Indore and Bangalore.