MUMBAI: The Three Amigos, a series of twenty (20) multi-award wining Public Service Announcements (PSA’s) spots designed to stop the spread of HIV/AIDS, have been airing on the youth channel, Bindass.
Bindass is playing this animated condom spots ten times a day, making a substantial contribution towards stopping the spread of HIV/AIDS.
The animated PSA’s star three comedic animated characters to deliver a serious message encouraging the principle that condoms are our friends or amigos.
Bindass CEO, Zarina Mehta says, “We are very excited about The Three Amigos broadcasting on Bindass. These spots support India‘s efforts to prevent the spread of HIV/AIDS and we believe that these engaging messages will substantially contribute to encouraging responsible behaviour amongst our youth audience”.
This international campaign, directed and produced by Indian-born Firdaus Kharas of Canada is a Canadian-South African co-production involving a large volunteer effort from over 80 international animation professionals.
Kharas adds: “I am absolutely delighted to have Bindass as our broadcaster in India . Their target audience is perfect for this campaign and I salute their contribution towards stopping the spread of this deadly disease in India . Already India has well over 5 million HIV positive people, a number that is expected to grow significantly. Bindass is literally saving lives by donating their airtime to play this campaign.”
The Three Amigos is a world-wide hit and has received 30 international recognitions and wide-spread acclaim, including the prestigious Peabody Award received recently by Mr. Kharas on June 4, 2007 in New York . Nobel Laureate Archbishop Desmond Tutu is a strong supporter of the project and has called the PSA’s “a powerful communicating tool” and “an outstanding contribution to the campaign against HIV”.
The PSA’s have been re-created in 41 languages, including English, Hindi, Punjabi, Tamil, Bengali and Urdu.
