MUMBAI: Henkel India has appointed Bipasha Basu as the brand ambassador for the recently launched Fa Men Xtreme.

Fa Men Xtreme marks Brand Fa’s foray into the male grooming segment.

As part of the deal, Bipasha will feature in Fa Men Xtreme commercials, which will be launched shortly.

Bipasha said, "Fa as a brand is synonymous with freshness and fragrances that are both sensuous and international. I am proud to be associated with Fa Men’s Deodorant. Fa Men Xtreme comes in fragrances, which are both strong and distinctive that I am sure will appeal to the young men of today. So all you men out there… go get the power of Xtreme."

Henkel India managing director Jayant Singh added, "Fa Men Xtreme comes in 3 extremely powerful deodorant fragrances specially formulated for Indian conditions. These deodorants are sure to refresh the young Indian male for this summer. We believe Ms. Bipasha Basu exemplifies & brings to life the values and the proposition of Fa Men Xtreme and we are confident of the success of this relationship."