MUMBAI: Hungama Mobile and the Dubai-based Koohiji Group have formed a business alliance to provide Middle East and North African (MENA) wireless consumers access to a wide range of Bollywood content comprising movie songs.

Users will be able to download the latest Bollywood songs from legitimate music and entertainment sources for personal use on their handsets. As per the agreement, Hungama Mobile has appointed Digital City, a new strategic business unit established by the Koohiji Group, as their exclusive distributor for Bollywood and Indian digital entertainment content.

The company will develop and deploy content across the spectrum of music, images, video, games and applications for its 52 operators and partners in over 20 countries such as North America, UK and Europe, South Africa, Australia, Germany, South East Asia etc. and digital entities such as iTunes, Napster and Yahoo amongst others.

Koohiji Group vice chairman and CEO SS Rajkumar said, “So far, users in the UAE and in the region have been deprived of choices, up-to-date and easy access to Indian entertainment content for their mobile devices. As exclusive content distributors for Hungama Mobile, Digital City will bridge that gap and serve as a one stop shop for all content resellers and mobile operators offering digital mobile entertainment across the UAE and MENA region.”