MUMBAI: Phenomenal Craft has forayed into production and distribution of motion pictures with Vijayshri Productions soon to be released film Rooh.

Vijayshri Productions with the finance assistance by the Phenomenal Crafts is going to complete its new film Rooh starring Sudesh Berry, Meenakshi Sharma, Elena, Laksmi, Meghna Govil with Mansi Dobhal, Nilja, Preeti Soni all in special roles, Sharwan Saxena, Sudhir Batavia, Shammi Chhibber, Harsh and Adarsh Kumar.

The music of the film is by Vaishnav Dewaa; lyrics by Mumtaz Nikhat. It has been produced by Sanjay Khandelwal and Adarsh Kumar and directed by Sanjay Khandelwal.

A finance agreement took place last week between producer and director Sanjay Khandelwal of Vijayshri Productions and. Kishor D. Vyas CEO of the Phenomenal Crafts. The film will be presented by Shri Suresh Sharma.

Vyas said that they decided to present Vijayshri Productions Hindi film Rooh in the initial stage. "Khandelwal and Kumar of Vijayshri Productions said that our company’s experience of 35 years in films will make this association a great success," he said.

Khandelwal also stated that the film will hit the screens worldwide in second week of August 2008.