Mumbai: Ibibo.com has created a platform called ibibo iVideostar for the youth to display their dance talent by uploading their own videos. People from across India can upload their videos dancing to any song in any language, shot using their mobile phones or camcorders and create their personal profiles. Ibibo.com has tied up with Bollywood choreographers Bosco and Caesar for this.
Bosco and Caesar, along with the ibibo.com community, will choose the five best dancers from the platform. They will then groom and train each one of them and create their exclusive music videos, making them India’s iVideostars.
Bosco said, "ibibo ivideostar is a unique platform, which gives the right opportunity to the aspiring dancers to showcase their skill sets. The participants can be themselves and give their best performance and not be conscious of getting auditioned."
To promote this initiative Bosco-Caesar have also appeared in a TV commercial for the first time ever.
ibibo.com CEO Ashish Kashyap says, "The youth of India have a huge need to express their talent and are hence seeking an avenue to showcase their ability and get an audience and recognition. ibibo.com meets this need by leveraging its social networking platform for talent initiatives such as ibibo iVideostar."
The response has been promising from the non-Metros and tier II towns.