MUMBAI: D’Damas has appointed Sonakshi Sinha as the new face of the brand.

The brand has also unveiled its new campaign, which takes its current positioning of ‘Celebrate Always’ forward with a fresh and more relevant execution and imagery, personified by Sonakshi.

Sinha says, “It feels great to be the brand ambassador of D’Damas! I connect with D’Damas because I personally live each moment to the fullest and believe in celebrating life. D’Damas adds celebration to both ordinary and even the everyday special occasions. When I want to celebrate any happiness in life I turn to D’Damas.”

D’Damas Jewellery India COO RK Menon added, “Sonakshi Sinha is the face of the new Indian woman who is confident, versatile and has got tremendous self-belief. She has the charisma, grace, beauty and the attitude that goes perfectly with the brand image. We wanted an ambassador who is not only popular but at the same time exemplifies the true Indian beauty thereby establishing a connect with the Indian audiences and Sonakshi completely fits the bill.”