MUMBAI: NDS, a provider of technology solutions for digital pay-TV, announced that Digital Entertainment Networks (DEN), the new entrant in the Indian digital cable market, has selected a suite of NDS digital broadcasting solutions to launch the company’s digital cable service.
 
NDS will provide DEN with the VideoGuard conditional access system (CAS), MediaHighway middleware and an advanced electronic program guide (EPG). NDS VideoGuard conditional access and DRM is used by 82.7 million active subscribers, and NDS middleware has been cumulatively deployed in 76.4 million devices, enabling operators around the world to provide enhanced services to viewers.
 
Announcing this important development in their strategy, DEN CEO Anuj Gandhi said, "In an effort to build world-class, state-of-the-art infrastructure, and to provide enriching viewing experiences to our customers, we have decided to choose NDS, the world’s leading security and advanced TV solutions provider, to be our technology partner. We are confident that NDS, with its experience providing quality solutions for the digital pay TV business, will support us in our endeavor."
 
NDS Asia Pacific vice president and general manager Sue Taylor said, "DEN’s decision to select a suite of NDS world leading solutions endorses NDS as the technology leader in digital Pay TV solutions. We look forward to partnering with DEN and supporting their exciting growth strategies. NDS market-leading technology will enable DEN to deliver world-class digital and interactive entertainment services to their subscribers."
 
NDS’ R&D facility in Bangalore, which has been operational for eight years and now employs close to 800 people, will be leading the development of a state-of-the-art solution for DEN. This development center is instrumental in designing unique solutions tailored to the Indian audience.

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