The company proposes to handle this business through its subsidiary Goldstone Media Ltd. At a press conference held recenlty, Goldstone showcased a two minute restored and coloured song segment from the film.
The film is slated for a national and international release in December 2007.
After its tie up with Nav Ketan Banner, Goldstone is also looking at tying up with other such Bollywood production houses to reproduce their old works. The coloured classics today are more in demand than the rough filming of the black and white films.
“Colouring years old black and white classic requires not just creative acumen but also technology. We are proud that our first effort is to bring alive the immortal classic Hum Dono,” said Goldstone Media head of media division Jagan Mohan.
The colourization market is slated to be about Rs 1.50 billion (Rs 150 crores) in the next three years. Goldstone Media is aiming at capturing 60 per cent of the untapped market in the coming years. Before the process of colourization a film needs to be restored and this restoration market alone is expected to grow to Rs 1 billion (Rs 100 crores) in the next three years.
