MUMBAI: PepsiCo India Holdings’ FritoLay division has signed Mahendra Singh Dhoni as its new brand ambassador.

Dhoni will join Bollywood actors and long standing FritoLay ambassadors Saif Ali Khan and Juhi Chawla to launch a mega FritoLay portfolio promotion called ‘Chala Change Ka Chakkar’ in February 2008.

Dhoni said, “It is a privilege to be associated with snack leader FritoLay India. I am particularly excited to partner with Saif and Juhi in introducing FritoLay’s mega consumer promotion Chala Change ka Chakkar – I think consumers are going to love the uniqueness of the prizes.”

“We are proud to welcome MS Dhoni into the FritoLay family. His pan-Indian appeal, confident can-do attitude and responsible yet fun image make him one of India’s most loved youth icons,” said PepsiCo India Holdings FritoLay division director marketing Deepika Warrier.

FritoLay has brands like Lays, Kurkure and Cheetos under its umbrella.