Dishtv braces competition with 3-tier pricing


MUMBAI: As the DTH market prepares to heat up even further, Zee Group’s DTH service Dishtv apprises the consumer of its three-tier pricing. Dishtv now gives a choice to the consumer to select from a three level flexi plan – that bundle three, six or 12 months of subscription along with the initial box.


Dishtv has a total of 180 channels and also offers customised packages ranging from Rs 100 to Rs 350 to consumers.


The latest offering and campaign from the brand, The Dishtv Challenge, is an effort towards providing yet more flexi plans that will benefit the consumers across all groups and ensures complete transparency with no hidden costs whatsoever. The three offers of dish Silver at Rs 3150 with three months subscription and three movies free, dish Gold at Rs 3590 with six months subscription and six movies free and dish Platinum at Rs 4990 with 12 months subscription and 12 movies free are all inclusive of price of Set-top-box, dish antenna, LnB, installation and standard warrantee.


Speaking on the strategy and company philosophy, Dishtv CEO Arun Kumar Kapoor said, “While we do not believe in reducing prices just to beat competition, all our schemes—past, present, and the ones that you’ll see in the future will continue to focus on consumer interests. Dishtv has always been the most cost effective player in the industry while maintaining the best product and service standards. We are proud to have the faith of 2.8 m subscribers with us and will continue to grow the market further.”