MUMBAI: UTV Broadcasting’s affiliate company V&S Broadcasting has appointed Sanjay Bhasin as vice president, sales.

Bhasin will lead the ad sales division of V&S Broadcasting for their forthcoming set of three channels in the coming months, one of which – World Movies, has already been announced. He will be reporting into V&S Broadcasting COO Dilshad Master. These channels will form part of the upcoming bouquet of TV channels from the UTV group.

With media experience of over 17 years, Bhasin has worked with the Walt Disney Company, MTV, Buena Vista Television and The Times of India.

“We are pleased to have Sanjay join us on our team as he brings with him immense knowledge & experience in ad sales across all lines of media- TV, radio and internet,” says V&S Broadcasting Ltd CEO Shantonu Aditya.